ColaLife is a “campaign to try and leverage the distribution muscle of a multi-national corporate institution to get life saving medicines to children in developing countries.” In short, to convince the Coca-Cola Corporation that it is worthwhile to distribute rehydration salts through their robust and well-developed delivery network, apparently a weakness of most non-governmental organizations. [...]

Here’s the problem: I, like many people I know, drive too many places all alone in my car.  One person in a three ton metal vehicle that could easily transport five.  To move all of that mass around, with such unused, waste internal space, is an inefficient use of energy. Money is made by identifying [...]